Posted: December 15th, 2015

Identifying Cross-Business Strategic Fit Potential Among Walt Disney Company’s Business Units.

Identifying Cross-Business Strategic Fit Potential
Topic: Identifying Cross-Business Strategic Fit Potential Among Walt Disney Company’s Business Units.

INSTRUCTIONS

After reading TPGS Chapter 8 (paying particular attention to TPGS Figure 8.1, and Figure 8.4, and related text), and TPGS Case #20 – The Walt Disney Company: Its Diversification Strategy in 2012, do the following:

#1. Identify and describe potential cross-business strategic fit among Walt Disney’s five business units, by identifying and describing potential opportunities to:

Share costs among some or all of the business units. Be specific as to the business units, and the value chain activities that you are addressing.
Transfer technical skills and operating processes among some or all of the business units. Be specific as to the business units, and the value chain activities that you are addressing.
Share technology among some or all of the business units. Be specific as to the business units, and the value chain activities that you are addressing.
Share advertising and promotion, to cross-sell products and services, or to leverage a common brand name across some or all of the business units. Be specific as to the business units, and the value chain activities that you are addressing.
#2. Describe at least three (3) insights about diversification and the multi-business company (NOT about the Walt Disney Company), that you gained as a result of having completed this week’s required readings and this assignment.

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