Posted: June 6th, 2016

Segmentation, targeting, positioning, 7 Ps, brand and creative proposition

 Content calendar (where applicable)
• References
The penalty for exceeding the specified word count will result in your work being returned unmarked.
Assignment structure (SOSTAC ®)
To produce a robust report, and gain good marks, you must:
 Assimilate the facts contained in the brief itself
 Carry out additional research (such as market condition, consumer insight and competitor analysis using relevant resources in the public domain)
 Apply the learnings from your qualification to demonstrate you understand them
 Structure your report to build a logical argument, clearly answering all elements of the task
How to tackle your assignment – Postgraduate Diploma in Digital Marketing
© 2015 The Institute of Direct and Digital Marketing. All rights reserved. IDM is a registered
trademark. Registered charity no. 1001865
With regard to structure, the SOSTAC® planning system provides a logical approach to your assignment:
S
Situation
Where are we now?
Think about performance, capabilities, resources, customer insight, brand perception, PESTLE/SWOT analysis, competition and market dynamics (internal and external analysis)
O
Objectives
Where do we want to be?
Consider the long, medium and short-term objectives covering sales, market share, customer service, efficiency gains
S
Strategy
How do we get there?
Segmentation, targeting, positioning, 7 Ps, brand and creative proposition
T
Tactics
How exactly do we get there? What happens, when?
Tactics are the details of the strategy
Marketing mix and communications mix
A
Action
What is our plan?
Who does what, when? (Internal and external resources) Drill down into the details of the tactics
Explore systems and processes
C
Control
Are we getting there?
How do we monitor performance? What control systems are in place? What happens with feedback?
How to tackle your assignment – Postgraduate Diploma in Digital Marketing
© 2015 The Institute of Direct and Digital Marketing. All rights reserved. IDM is a registered
trademark. Registered charity no. 1001865
Your assignment, with numbered pages, should comprise:
A cover sheet, completed and signed Executive summary*
Contents page*
(S) Situation analysis (this is the starting point for your report)
(O) Objectives
(S) Strategy
(T) Tactics
(A) Actions
(C) Control (including contingency plan) Budget
Appendices References*
* These elements should be written at the end, once you have completed the main body of your assignment

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Live Chat+1-631-333-0101EmailWhatsApp