Posted: April 22nd, 2017
Imagine that you are the Executive Director of a nonprofit organization whose mission is to save the rain forests in Brazil. You plan to raise money for your mission by selling memberships in your organization. You have decided that in order to reach your goals, you need to hire a marketing manager. You have interviewed several qualified people, all of whom are currently marketing memberships in for-profit organizations and making about the same income that your position will pay. Assuming you could not offer more money, what would you say or do that could make a top candidate accept your offer?
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