Posted: December 3rd, 2014

IMC Excercise

IMC Excercise

Order Description

-find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques in the figure attached.

– discuss how this ad uses the creative execution technique and why the advertiser may have chosen to use it.

– do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?

-do you think one of the other execution techniques shown in the figure may have been more appropriate for creating the print or television commercial?

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