Posted: July 7th, 2015

IMC Plan

The Integrated Communications Council is a (fictional) organisation seeking to encourage quality marketing communications. The ICC offers an award of A$750,000 ( Australian Dollars) towards a communications campaign. You are an IMC( Integrated Marketing Communication) expert who wishes to win the award for a product or brand that you consider could benefit from additional resources for IMC. Several organisations have produced briefing documents (see all the briefing docs attached ) You have to complete your IMC plan for one of the products covered in one of the briefing documents – you may not choose your own alternative product. Plan will include analysis, objectives, budget, and strategies – well supported by IMC theories and best practice.