Posted: April 4th, 2016

What impact would a lack of objectivity have on PR research results?

What impact would a lack of objectivity have on PR research results? What if the research data is biased or skewed? What might be the result on PR? Please explain your answers.

Should a company be concerned with public opinion? How can PR professionals and organizations utilize PR tools to impact corporate image? Please explain your answer.

What components make up an organization s integrated marketing communications (IMC) mix and what role does PR play in IMC?

What are some elements and their relevance of a PR campaign? Provide a real world example of a situation that illustrates the importance of a PR campaign.