Posted: August 27th, 2013
Impact of Customer Relationship Management In small scale industries in India
Objectives:? To analyse the role of culture and politics in
shaping CRM in
small scale industries in India.
? To analyse the loopholes in
CRM strategies in
Indian SSIs.
? To provide suggestions to improve CRM in Indian SSI units
1.2 Research Questions
What is the impact of CRM in small scale industries in India?