Posted: September 13th, 2017
Importance of Social Media and Innovation in Developing the Performance of Upcoming SMEs
This paper has the potential to further improvement within the area of social media and innovation for SMEs.
However, the relationship between ‘social media’ and ‘innovation’ wasn’t tackle well in the proposal. In particular whether social media is a sustain source of innovation for SMEs and if so how? Also, how is innovation is defined within SMEs through social media?
, the question is if you using ‘innovation’ in conduction with ‘co-creation of value’. These terms are used in some paper interchangeably and both are used in the literature for ‘new product development’ but also in other areas like services.
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