Posted: May 16th, 2016
Why is it both important and necessary to segment markets and target groups of customers
Why is it both important and necessary to segment markets and target groups of customers, rather than market to all possible consumers? Give examples.
Suppose your company has just acquired a firm that produces battery operated lawn mowers, and strategists want to implement a market penetration strategy. How would you segment the market for this product? Justify your answer.
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