In what ways do different national contexts demand different analyses and interpretation of historical ads? Discuss with reference to a particular country.

In what ways do different national contexts demand different analyses and interpretation of historical ads? Discuss with reference to a particular country.

Analysing Advertising 2011-12

Extra Reading (not in course guide):

• Academic titles (books only – search journals for articles)
• Titles (a more limited list) written by those in the ad or marketing industries, for students or the industry itself and sometimes for a wider public

Note that all these titles will not be in the library. If they are not, and not in Brighton library either, you can order them via Inter-library loan which you can do electronically – go to your ‘Account’. Ask your tutor or the library how to do this if you’re not sure. It costs £2 per title. You should receive the book(s) within a week or 10 days and can usually have them for 4 weeks, and this period is sometimes renewable. If you order a journal article (that you can’t access from the university’s electronic library), you will be sent a photocopy that you can keep.

1

Bogart, Michele (1995) Artists, Advertising and the Borders of Art, University of Chicago Press

Cannon, Jackie et al (2000) Advertising and Identity in Europe: The I of the beholder, Briston, Intellect Books

Cortese, Anthony (1999) Provocateur: Images of women and minorities in advertising, Rowman and Littlefield

Cross, M. (ed) (1996) Advertising and Culture: Theoretical perspectives, Westport, CT, Praeger

Danesi, Marcel (2006) Brands, London, Routledge

Ekstrom, Karin M. and Brembeck, Helene (eds) (2004) Elusive Consumption, Berg Publishers

Englis, Basil (1994) Global and Multinational Advertising, Erlbaum

Flood, Catherine (2012) British Politics: Advertising, art and activism, London, V&A

Gibbons, Joan (2005) Art and Advertising, I.B.Taurus

Goodwin, Neva et al (eds) (1997) The Consumer Society, Island Press

Gunter, Barrie, Oates, Caroline and Blades, Mark (2005) Advertising to Children on TV: Content, impact and regulation, London, Laurence Erlbaum

Haug, William (1986) Critique of Commodity Aesthetics: Appearance, sexuality and advertising in capitalist society, Cambridge, Polity Press

Heath, Joseph and Potter, Andrew (2005) The Rebel Sell: Why the culture can’t be jammed, Chichester, Capstone

Hoffman, Barry (2003) The Fine Art of Advertising, Stewart, Tabori and Chang

Johnson, Fern (2008) Imaging in Advertising: Verbal and visual codes of advertising, London, Routledge

Johnson, Michael, Myerson, Jeremy, and Vickers, Graham (eds) (2002) Rewind: Forty years of design and advertising, London, Phaidon Press

Kaid, Lynda Lee and Holtz-Bacha Christine (2006) The Sage Handbook of Political Advertising, London, Sage

Kemper, Steven (2001) Buying and Believing: Sri Lankan advertising and consumers in a transnational world, University of Chicago Press

Kern-Foxworth, Marilyn (1994) Aunt Jemima, Uncle Ben, and Rastus: Blacks in advertising, yesterday today and tomorrow, Greenwood Press

Klein, Bethany (2009) As Heard on TV: Popular Music in Advertising, Farnham, Ashgate

Laing, Ellen Johnston (2004) Selling Happiness: Calendar posters and visual culture in early twentieth century Shanghai, Honolulu, University of Hawaii Press

Loeb, Lori Anne (1994) Consuming Angels: Advertising and Victorian women, Oxford, Oxford University Press

Manca, Luigi and Manca, Alessandra (1994) Gender and Utopia in Advertising: A critical reader, Procopian Press

McGuigan, Jim (2009) Cool Capitalism, London, Pluto Press [discusses some aspect of ads]

Martin, Elizabeth (2006) Marketing Identities through Language: English and global images in French advertising, Palgrave Macmillan [available electronically]

Miller, Daniel (1997) Capitalism: An ethnographic approach, Oxford, Berg [adv in Trinidad]

Moeran, Brian (1996) A Japanese Advertising Agency: An anthropology of media and markets, Honolulu, University of Hawaii Press [more generally useful re agencies]

Moeran, Brian (ed) (2010) Advertising: Critical readings Vols 1-4, Oxford, Berg

These 4 volumes contain a wealth of articles from the study of advertising in the last       50 years. In the library but you will not be able to borrow.

Mooij, Marieke K. de (2005 2^nd edn/2009) Global marketing and advertising: understanding cultural paradoxes, London, Sage

Mooij, Marieke K (2004) Consumer Behavior and Culture: Consequence for global marketing and advertising, London, Sage.

Myerson, Jeremy et al (2002) Rewind: Forty years of design and advertising, London, Phaidon

Myers, Kathy (1986) Understains: The sense and seduction of advertising, London, Comedia [interesting essays on UK adv 1950s-1980s]

Neidle, Andrea (2002) How to Get into Advertising, London, Continuum

Nixon, Sean (1997) ‘Circulating culture’ in Paul du Gay (ed) Production of Culture/Cultures of Production, London, Sage, pp 177-234

Odih, Pamela (2010) Advertising and Cultural Politics in Global Times, Ashgate

Pavitt, Jane (ed) Brand.New, London, V&A Publications

Pennock, Pamela (2007) Advertising Sin and Sickness: The politics of alcohol and tobacco marketing 1950-1990, University of Chicago Press

Pinkus, Karen (1995) Bodily Regimes: Italian advertising under fascism, University of Minnesota

Ramsey, Iain (1996) Advertising, Culture and the Law: Beyond lies, ignorance and manipulation, Sweet and Maxwell

Rutherford, Paul (1994) The New Icons? The Art of Television Advertising, Toronto, University of Toronto

Schroeder, Jonathan and Salzer-Mörling (eds) (2006) Brand Culture, London, Routledge [available electronically]

Saunders, Dave (1996) Best Ads: Sex in Advertising, London, Batsford

Scott-Parker, Susan King (1989) They aren’t in the brief: Advertising people with disabilities, London, King’s Fund

Sheehan, Kim Bartel (2004) Controversies in Contemporary Advertising, London, Sage

Sheffield, Tricia Suzanne (2007 February) Religious Dimensions of Advertising in the Culture of Consumer Capitalism, Palgrave Macmillan

Sivulka, Julianne (2001) Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875 to 1940, Prometheus Books

Swett, Pamela et al (2007) Selling Modernity: Advertising in twentieth century Germany, Duke University Press

Tanaka, Keiko (1999) Advertising Language: A pragmatic approach to advertisements in Britain and Japan, London, Routledge

Thornham, Sue (2007) Women, Feminism and Media, Edinburgh, Edinburgh University Press, Chs 2 and 3

Turow, Joseph (2011) The Daily You: How the new advertising is defining your identity and your worth, Yale University Press

Tuten, Tracy (2008) Advertising 2.0: Social media marketing in a Web 2.0 world, Westport, Conn, Greenwood Publishing [available electronically]

Twitchell, James (2002) Twenty Ads that Shook the World: The century’s most ground-breaking advertising and how it changed us all, Three Rivers

Wang, Jing (2008) Brand New China: Advertising, media and commercial culture, Boston,Harvard University Press

Wicke, Jennifer (1988) Advertising Fictions: Literature, advertisements and social reading, Columbia University Press

 

2       Titles written by those in the ad or marketing industries, for students or the industry itself and sometimes for a wider public

Armstrong, Scott (2010) Persuasive Advertising: Evidence based principles, Palgrave Macmillan [available electronically]

Baxter, M. (1990) ‘Women in advertising: findings and recommendations of a study commissioned by the Institute of Practioners in Advertising’ London, IPA

Baker, Stephen (1979) Systematic Approach to Creative Advertising, New York, McGraw Hill

Berger, Warren (2001) Advertising Today, London, Phaidon

Bernstein, David (1974) Creative Advertising: For this you went to Oxford, London, Longman

Brown, Stephen and Turley (eds) (1997) Consumer Research: Postcards From the Edge, London, Routledge [a collection of articles from the discipline of marketing]

Bullmore, Jeremy (1998) 2nd edn Behind the Scenes in Advertising, Henley-on-Thames, Admap

Cappo, Joe (2003) The Future of Advertising: New media, new clients, new consumers in the post-television age, McGraw Hill

Channon, C (ed) (1989) 20 Advertising Case Histories: Second Series, London, Cassell

Fletcher, Winston (1992) A Glittering Haze, Henley, NTC Publications

Fletcher, Winston () Powers of Persuasion: The inside story of British Advertising, Oxford, Oxford University Press

Hegarty, John (2011) Hegarty on Advertising: Turning intelligence into Magic, London, Thames and Hudson

Henry, Brian (ed, 1986), British Television Advertising: The First Thirty Years, London, Century Benham

Himpe, Tom and Collin, Will (2008) Advertising is Dead, Long Live Advertising, London, Thames and Hudson

Jones, John Philip (2004) Fables, Fashions, and Facts about Advertising: A study of 28 enduring myths, London, Sage

Lewis, David and Bridger, Darren (2001) The Soul of the New Consumer: Authenticity – what we buy and why in the new economy, London, Nicholas Brealey

Lindström, Martin (2005) Brand Sense: How to build powerful brands through touch, taste, smell, sight and sound, New York Free Press

Lucas, Gavin and Dorrian, Mike (2006) Guerrilla Advertising: Unconventional brand communication, Laurence King

Lury, Giles (1998) Brand Watching: Lifting the lid on the phenomenon of branding, Dublin, Blackhall

Lury, Adam (1994) ‘Advertising: Moving beyond the stereotypes’ in Russell Keat, Nigel Whiteley, Nicholas Abercrombie (eds) The Authority of the Consumer, London, Routledge, pp.91-101

Moriarty, Sandra et al (2009) 8^th edn Advertising Principles and Practice Pearson Education

The title above is a text book on Advertising, heavily American, and indeed heavy – more telephone directory than small paperback. Though it’s for use on more vocational courses it still has interesting material, and lots of ad examples, in colour, for you to dip into. Borrow from MFM Resources Room

Ogilvy, David (1995/2007) Ogilvy on Advertising, London, Prion

Rodgers, Shelly and Thorson, Esther (2011) Advertising Theory, London, Routledge

Stafford, Maria R. and Faber, Ronald J. (eds) (2004) Advertising, Promotion and New Media M.E.Sharpe Publishers

Sutherland, Max (1993) Advertising and the Mind of the Consumer, St Leonards, Australia, Allen and Unwin

Tibbs, Andy (2009) Advertising: Its business, culture and career, London, Routledge

Vollmer, Christopher et al (2008) Always on: Advertising, marketing and media in an era of consumer control, McGraw Hill Professional [available electronically]

Wiedemann, Julius (2006) Advertising now.Online, Taschen