Posted: April 21st, 2015

Individual report based on the student’s experience of growing a new enterprise in a business environment

Individual report based on the student’s experience of growing a new enterprise in a business environment

Order Description

report that compares and contrasts management theory with practical experiences of running an enterprise in SimVenture. You should draw on theory learnt both in this module and other relevant modules undertaken to date.
Your report should cover the four main functional areas of SimVenture: Sales & Marketing, Finance, Operations and Organisation, using examples drawn from the game to highlight similarities, differences and limitations of relevant theory within the context of the game.
You should also discuss the overall strategy / strategies you adopted to grow your business within the SimVenture environment, again discussing the similarities, differences and limitations of relevant theory within the context of the game.
You are NOT being asked to write about the ‘real world’ implications of the simulation: this report should compare the simulation against theory only.
The word count excludes references, appendices and your executive summary. For guidelines on report writing, please see the relevant guide on the Study Skills section of Moodle. References should be presented in Harvard format.