Posted: December 6th, 2014

innovative marketing

innovative marketing

Order Description

This task is based on the outline, style and discussion presented in the ‘Tale of Two Spirits’ paper by Morrish and Deacon, 2010 (I will upload this paper you must to read it before you start writing)

1. Select an SME with which you are familiar and compile a case study on this firm/organisation (use the style/outline of the ‘Tale of Two Spirits’ as a guide).
2. Undertake a discussion with the EOM (entrepreneur/owner-manager) with permission*
3. Once the case is written, analyse the firm/organisation using the ‘EM Elements’ table found in the ‘Tale of…’ case.
4. Conclude your assignment with a referenced discussion on the contemporary entrepreneurial marketing context.

* Interview authorization forms are included on Moodle and you should obtain two signed copies – one to be given to the interviewee and the other should be submitted with the assessment submission.( I wil upload this paper you have to interview the manager of the company and then let him singe this paper)

– I don’t want your voice to come through the recording I just want the manger voice. before the recording start ask him to talk about the business and how they market it and how they get customer and after that start to record this guides is very important and you should do what exactly i asked for

– I want you to choose any business in UK and its much better if its from wales

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