Posted: September 13th, 2017

Integrated marketing communications

Integrated marketing communications
REPORT: Birmingham Friends of the Earth.

Your IMC Plan should include the following elements.
• A clear detailed understanding of the target audience, their needs and motivations and identifying any relevant trends.

• A clear aim and communication objectives for your plan ( both qualitative and quantitative objectives)

• A fully integrated marketing communication plan utilising all relevant elements of the communication mix with clear and consistent brand positioning. Bear in mind the BFOE is a small organisation – Your IMC plan will need to use the BFOE’s current communication channels and if any new ones are used then they must be free of charge.
• A consideration of specific interactive marketing needs which take into account the latest best practice in social networking and digital marketing techniques

• You should discuss any potential issues/problems with the implementation and control of your ideas, including the measurement and monitoring of potential future success
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