Posted: May 2nd, 2016
What internal or external (e.g. political, legal, social, cultural, economic, and technology) environmental factors might impact the development of a marketing plan for global expansion?
Pick a Business to Consumer business that has not expanded into overseas markets. What internal or external (e.g. political, legal, social, cultural, economic, and technology) environmental factors might impact the development of a marketing plan for their global expansion?
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