Posted: July 12th, 2013

Internal use business plan – Selling eco cars

You are a strategic manager of a company that sells cars in US. Board of directors asked you to make a business plan for a project of selling Eco cars.
Your task is to write a 3-page business plan for internal use, describing a strategic purpose of selling Eco cars in the companies car showrooms. Include these points:
1. Business summary and current priority goals.
2. Current situation and sales trends.
3. Market research, target market identifications.
4. Marketing plan. Activities, pricing, advertising.
5. Financial plan. Future expenditures and investment needs.
6. Risk factors and regulatory compliance. Income projections.
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