Posted: September 13th, 2017

international business

Exercise 1: Answer the following questions:
1. Why do we study international business?

2. How does “international business” contribute to the well-being of countries, companies, and individuals?

3. What are the international business challenges?
How do executives respond to the challenge?

4. What are the key success factors affecting the spread of e-commerce worldwide? Which do you think is the most important and why?

5. How has international trade contributed to the dissemination of products, services, ideas, and lifestyles in world markets?

6. What sort of innovation is the Internet (a congruent, continuous, dynamically continuous, or Discontinuous innovation)?

Exercise 2:

In your own words, and from what you have learnt from chapter 1, discuss the following:
“Commerce is the great civilizer. We exchange ideas when we exchange fabrics”

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