Posted: November 28th, 2014

International Business

International Business

Order Description

You are required to develop an international expansion plan for a product or service. The report should include:

a) A description of the product or service

b) A description of the organisational context (whether you are part of a multinational corporation or as a start-up company)

c) A description of the host country

d) An analysis of how the product/service fits with the environment of the host country

e) An analysis of how you intend to enter the host country market, the critical risks involved, and how your plan to mitigate the risks

*The report will be assessed along the following criteria:

1. Originality of product/service and the choice of host country

2. Clear and concise descriptions of the product/service, the organisational context and the host country environment

3. Scope of analysis – whether you have applied appropriate academic frameworks for analysis

4. Depth of analysis – whether your analysis is reasonable, logical and insightful

5. Presentation – whether the report is well-structured and well-written

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