Posted: November 17th, 2014

Interpersonal Communication

current baseline/problem/market.

TASK

Identify a promising new venture or investment that will appeal to the board.  If you select an individual firm, the board will most certainly need to understand its wider competitive environment, business model, financial viability and amount of investment required (and corresponding equity on offer).  If you are recommending a broader industry investment, the board would also like to see that you have in-depth knowledge of the industry, the competitive environment (including challengers and incumbents), technology life-cycle, industry financial viability, and also have identified new ventures for potential investment.  Obviously, the board is very busy, and so the pitch is very important in capturing their attention and convincing them to agree with your analysis.
The board wants to see that your pitch is based on a strategic analysis of this opportunity.  You need to consider:

–  Assessment of opportunity – technology, market and organizational capabilities
o    Understanding of current baseline/problem/market.
o    Description of the “technology” or idea under question (that solves a problem).

–  Analysis of the business model or areas of industry investment
o    How does this model create and capture value?

–  Opportunity details such as:
o    Financial – What is the financial viability of this investment?
o    Marketing – Market size, target market, sales and distribution
o    Operations – management team, key personnel

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