Posted: April 14th, 2015

Issues Management

Order Description
Issues management can be viewed from many theoretical perspectives. Bridges (2004) proposes six different theoretical approaches that can be used to analyse issues within organisations. Your task is to choose an issue facing an organisation and analyse it applying ONE of Bridges’ approaches. The Bridges (2004) reading is available via the e-reserve list.

Your analysis of the issue should include:

A clear explanation of the issue and its impact on the organisation informed by your understanding of issues management;
A theoretical discussion and analysis of the issue applying one of Bridges (2004) six approaches to managing issues;
Recommendations: three recommendations to the organisation to guide their response to the issue. Your recommendations need to be relevant to your issue and referenced to theoretical constructs covered in the subject to date.
Bibliography: references cited using APA style (6th edition)
This assessment should be presented in a report format detailed in the presentation section below.

Rationale
This assessment item assesses students knowledge against following learning outcomes for this subject:

ability to critically evaluate and apply the principles of issues management to a contemporary organisational issue
ability to apply theoretical knowledge of issues management to an organisational issue;
be able to analyse the impact of digital media on the management of issues.

This assessment should be presented as follows:

Cover sheet: Your name and Student number, subject code and subject name, Subject Coordinator, Assignment title, Due date, Date of submission (this may be an attachment to the report cover);

Contents page
Executive Summary: Summary of your conclusions about how the organisation should respond to the issue.
Body of the Report

Definition of the issue
Theoretical discussion and analysis of the issue applying one of Bridges (2004) six approaches;
Recommendations: three recommendations reference to issues management theory and practice;
Bibliography. Please cite references using APA style (6th edition).

ABOVE IS THE ASSESSMENT GUIDLINES AND STRUCTURE, however you need to choose one of the theories found in this reading and apply it to a case study. The reading is: Bridges, J. (2004). Corporate issues campaigns: Six theoretical approaches. Communication Theory, 14(1), 51-77

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