Posted: May 6th, 2016

Jeremy liked to gamble. He and his friends would travel to a local casino. If Jeremy could not find someone to travel with, he would go by himself. He noticed after a few months that he wagered more when he was with his friends than when he was alone. In his consumer behavior class, Jeremy learned that his behavior was an example of ________.

Jeremy liked to gamble. He and his friends would travel to a local casino. If Jeremy could not find someone to travel with, he would go by himself. He noticed after a few months that he wagered more when he was with his friends than when he was alone. In his consumer behavior class, Jeremy learned that his behavior was an example of ________.
A) decision polarization
B) risky shift
C) social loafing
D) capitalization