Posted: September 27th, 2016

The Jury of Executive Opinion technique of forecasting is extremely popular among managers in several leading companies. What are some reasons for this preference?

The Jury of Executive Opinion technique of forecasting is extremely popular among managers in several leading companies. What are some reasons for this preference?
b. Is it a good idea to use various sales forecasting techniques in the context of a company entering a new market? Why or why not?
c. How would you forecast sales force size in a specialized industry, for example, aircraft?
d. How would you use market research to estimate sales potential?

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