Posted: September 27th, 2016
The Jury of Executive Opinion technique of forecasting is extremely popular among managers in several leading companies. What are some reasons for this preference?
b. Is it a good idea to use various sales forecasting techniques in the context of a company entering a new market? Why or why not?
c. How would you forecast sales force size in a specialized industry, for example, aircraft?
d. How would you use market research to estimate sales potential?
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