Posted: May 9th, 2016

What kind of adaptation do we call it when we change BOTH the product and the communication when entering a foreign country

1. What kind of adaptation do we call it when we change BOTH the product and the communication when entering a foreign country?

2. What s the best way for an American company (i.e., Kellogg s) to ensure that its advertisements in India don t offend? Where might it go to best understand how to get that message across?