Posted: March 19th, 2013

Kodak and Fujifilm

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1.Describe the history and core business of each company.2.Compare and contrast the approach to management that each company has pursued in order to embrace innovation.3.Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.4.Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.5.Discuss the extent to which management of both companies adapted to changing market conditions.6.Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.

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•Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.•Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.•Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.•Use technology and information resources to research issues in management concepts.•Write clearly and concisely about management concepts using proper writing mechanics.

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