Posted: April 6th, 2016
Kotler identifies the four major drivers of the new economy. Explain these drivers.
Kotler identifies the four major drivers of the new economy. Explain these drivers. Based on your view of how the new economy has been developed, place these four drivers in order of importance (which have had the greatest impact). Be prepared to explain your ranking.
What is the most important impact these drivers of the new economy have had on business? Marketing?
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