Posted: July 15th, 2015

Launching the BMW Z3 Roadster

Using the 6M framework, evaluate the strategy, implementation and performance of the individual

elements (Neiman Marcus catalog, Product placement in Golden Eye, Press launch in Central Park,

Jay Leno show, Radio DJ programs, Dealer advertising & promotion etc.) as well as the overall

performance of the campaign for the launch of the BMW Z3 Roadster

 

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