Posted: September 13th, 2017

Learning outcomes and assessment criteria specific to this assignment:

Learning outcomes and assessment criteria specific to this assignment:

On completion of the module students should be able to demonstrate an ability to:

1.    Creatively and critically apply branding and marketing communication theories.

2.    Critically evaluate and apply appropriate marketing communications method(s) to given business scenarios.

3.    Develop and justify effective brand and communications plans

A minimum grade of 50% for the assessment is needed in order to pass the module.

Module Title

Brand and Communications
Level/Year    Level 7 – PG (Jan Term)
Assessment title    Brand and Communications 2014/15 JAN ASSIGNMENT
Weighting and marking    This assessment contributes 100% to the overall marks for the module. Overall 50% is required to pass this module.
Deadline    12.00 pm noon April 16th 2015
Main Attempts: Please note that main attempts submitted after the deadline will result in marks capped at 50% as a late submission. Students are advised that they have 5 working days after the deadline for a late submission after which their attempt will be classed as a Non Submission (N/S).
Resit Attempts: All Resit attempts submitted before the deadline are automatically capped at 50%. There is no late submission period for resit attempts. Resit attempts submitted after the deadline are classed as a Non Submission (N/S).
The only exceptions to this are:
•    If you have a disability statement granting you extra time to complete the assessment.
•    If you consider that you have exceptional extenuating circumstances that prevent you submitting your assessment on time you may either:
o    Request deferral of your assessment attempt until the next time the module is assessed, which will probably be at the resit or next time the module is taught
o    Request a coursework extension.
•    For either of these cases you must follow the University procedures for submitting a claim for Exceptional Extenuating Circumstances and make this claim seven working days before the assessment deadline.
You are advised to make yourself familiar with the Standard Post Graduate Assessment Regulations if you need to use this process.