Posted: September 13th, 2017
leisure and tourism
Details of the assignment task(s) to include:
You work for a large Hotel based in Bournemouth, which has recently conducted an investigation into customer opinions via a questionnaire (See Appendix 1 for the statistical results). In a typical year the number of customers to the Hotel would be approximately 8,000. The investigation was carried out by asking 500 customers to complete the questionnaire over a two-week period in the middle of August. The manager of the Hotel also wishes to make use of some recently produced regional economic data in order to consider future growth programming. These are given in Appendix 2.
1) Analyse and evaluate the results set out in Appendix 1 and give your recommendations as to what could be done in relation to customer satisfaction.
2) Examine the economic data given in Appendix 2 and comment on how they might impact on any development plans the Hotel might be considering in the medium term
APPENDIX 1
Q1. Sex of respondent
M F
300 200 Q2. Age of respondent
18-25 26-44 45-64 65+
88 90 120 202
Q3. How do you rate the room tariffs you were charged?
Cheap About right Too expensive
300 102 98 Q4. How do you rate the service given to you by staff?
Poor Satisfactory Good Very good Excellent
60 180 100 90 70
Q5. How do you rate the products and services of the Hotel?
Unsatisfactory Poor Satisfactory Good Excellent
25 80 110 105 180 Q6. How far did you travel to reach the Hotel?
Category Respondents
Under 20 miles 8
20-39 miles 22
40-60 miles 60
61-80 miles 78
81-100 miles 105
101-150 miles 130
151-350 miles 97
Cross tabulation of sex for answers to Question 5:
Rating Sex of respondents Row total
Male Female
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