Posted: December 24th, 2014

Levitt (1983) calls a ‘Global Village’ and what opportunities does this present to marketers?

Levitt (1983) calls a ‘Global Village’ and what opportunities does this present to marketers?

Order Description

the below questions need to be answered as it’s part of open book test

1- To what extent do you consider that there is evidence of what Levitt (1983) calls a ‘Global Village’ and what opportunities does this present to marketers?
I WILL UPLOADED A PICTURE OF WHAT THINGS WOULD BE CONSIDERED TO BE INCLUDED FOR THIS QUESTION At least 250 words for this Question

2- Are the main internationalisation theories relevant in a globalized market? Why is it important that marketers segment global markets?

3- What role does market research play in identifying and describing potential global marketing opportunities?Is it better to segment markets on a global segment

market basis or country by country?

4- What data might be included in a preliminary or coarse screen and the fine (micro) screen of markets?

5- What factors would need to be considered in order to assess whether a market was ‘attractive’? What factors would you consider when deciding whether the firm was

able to compete in in the profiled markets?

6- What are some of the issues you would need to consider when gathering secondary data for market screening and analysis?
What challenges does a SME face in market research for the purpose of screening & analysis?
What challenges might encountered when conducting international primary research?

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