Lion Nathan China

1. APPLY PORTER’S MODEL OF INDUSTRY COMPETITION IN CHINA AND AUSTRALIA. WHAT ARE THE KEY IMPLICATIONS FOR LION NATHAN’S MARKETING STRATEGIES IN BOTH OF THESE COUNTRIES?

2. EXAMINE THE CURRENT MARKETING STRATEGY OF LION NATHAN IN CHINA. WHAT CHANGES HAS THE COMPANY MADE IN RECENT TIMES AND WHY DO YOU THINK THAT IT HAS MADE THEM?

3. WHAT ARE THE KEY DIFFERENCES IN MARKETING STRATEGY BETWEEN AUSTRALIA AND CHINA?