Posted: February 5th, 2015

Literature review- Sustainability in Marketing

Literature review- Sustainability in Marketing

Order Description

Each student will access the online resources, and collect 5 articles of the following category.
• Topic- Sustainability in Marketing
• Published in a peer reviewed scholarly journal
• Article should have a minimum of 10 pages
• Published after 2008
This an example how i want it to be :

“Thakor and Kohli (1996) define the brand origin concept as the place, region or country to which the brand is perceived to belong by its target consumers. This stated

place might be different from the location where products carrying the brand name are manufactured, or are perceived by consumers to be manufactured. Eckhardt and Mahi

(2004) justify such an approach by arguing that foreignness is dependent upon the consumer’s perception rather than a domestic or non-domestic site of production. Jin

et al. (2006) support this contention by observing that consumers in India associate brands with countries where the brands are originally developed rather than with

the countries in which the products are currently produced. According to Bandyopadhyay (2001), even if many of the products carrying foreign brands are manufactured in

India through joint ventures, these products still retain a very foreign image in the Indian consumers’ minds.”

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