Posted: April 6th, 2016

What is a major difference between a Generation Y and a Generation X consumer?

What is a major difference between a Generation Y and a Generation X consumer?
A) Generation Y is more alienated from traditional culture than Generation X and is reached with more cynical promotional themes.
B) There are no basic differences except what would be expected by their age differences.
C) There are so many more members of Generation X than Generation Y that promoters had to use more mass communications with the Gen Xers and fewer one on one promotions.
D) Proportionally, less tobacco and alcohol will be purchased and consumed by Generation Y members than the Generation X cohort.