For this week’s assignment, imagine that you are in the head of a corporation that distributes digital content. There is a major conflict among upper management concerning the output of contracted digital content creators. Half of upper management is in favor of contracts being terminated if a contractor misses any major deadline. The other half of upper management is not in favor of this plan and would prefer a more proactive method of maximizing the contributions of the contractors. Create a persuasive presentation to address the issue to upper management. The goal of your presentation is to ensure that management will not be divided, no matter if they disagree or not. Present a strategy that you will feel well address the needs of both sides. Present your strategy in a way that will unify the sides and get the buy-in from all parties. Powerful communication, especially persuasive communication, helps when combating challenges. Be sure to employ the six basic principles of persuasion – liking, reciprocity, social proof, consistency, authority, and scarcity – should be applied in combination to multiply impact in combating challenges. Your presentation should be thorough and logically organized. Slides should be concise and uncluttered. Use various graphic and visual enhancements when appropriate. Be sure to provide citations for any images used Your slides should include either speakers notes or narration using BrainShark or another online presentation tool. Include a link to your presentation in the speaker’s notes of your PowerPoint file submission. Your presentation should summarize all components described above. Slides should be concise and uncluttered. Use various graphic and visual enhancements when appropriate. Be sure to provide citations for any references or images used. Your presentation should be at least 15 slides, not including title and reference slides.

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