Managerial Communication

MBA501 Quiz Week Six / Chapter 13


  1. The type of sampling technique a researcher uses is mainly determined by:
  2. the credentials of the researcher.
  3. the recommendations that the researcher possesses.
  4. the organization that sponsors the researcher.
  5. the purpose of the research.
  6. the amount of information the researcher has prior to the research.


  1. Which of the following is true about the before–after experimental design?
  2. The first step involved in this design is injecting the experimental factor.
  3. It is the most complex experimental design.
  4. It involves selecting a test group of subjects.
  5. It compares two groups.
  6. It conducts a comparative study involving three groups.


  1. Which of the following is a form of convenience sampling?
  2. Purposeful sampling
  3. Referral sampling
  4. Judgement sampling
  5. Stratified sampling
  6. Simple random sampling


  1. In the context of designing a questionnaire, which of the following is a characteristic feature of the rating technique?
  2. It presents the respondents with yes/no questions.
  3. It separates easy to answer questions from the difficult ones.
  4. It graphically sets up a scale showing the complete range of possible attitudes on a topic.
  5. It provides the best possible sequence of questions.
  6. It separates questions on the basis of the interests of the respondents.


  1. _____ most effectively measures a person’s experience when interacting with a product.
  2. Sugging
  3. Convenience sampling
  4. Usability testing
  5. Hashtags
  6. Double-barreled question


  1. Which of the following is true about focus groups?
  2. It involves talking with people one-on-one to gather research data.
  3. It is a brainstorming session that yields rich data.
  4. It cannot be conducted online.
  5. It is invariably the same as personal interviews.
  6. It systematically manipulates one factor of a problem while holding all the others constant.


  1. Which of the following is true about using observation as a technique in business research?
  2. It does not involve manipulation of details.
  3. It does not ensure the collection of complete information.
  4. It cannot be used to measure a person’s experience when interacting with a product.
  5. It is unethical to use observation as a technique in business research.
  6. It is a small-scale version of an actual survey.


  1. Which of the following is true of a double-barreled question?
  2. It focuses on one concept at a time.
  3. It leads to inaccurate answers.
  4. It produces highly reliable data.
  5. It ensures that the result of a survey is valid.
  6. It is invariably the same as a leading question.


  1. Which of the following is a defining characteristic of probability samples?
  2. They are biased toward the group that forms the majority of the samples.
  3. They consist of members who are convenient and economical to reach.
  4. They are based on chance selection procedures.
  5. They include samples that have certain characteristics.
  6. They include members who are referred by others.


  1. The sampling technique that subdivides the group under study and makes random selections within each subgroup is known as _____.
  2. simple random sampling
  3. referral random sampling
  4. purposeful sampling
  5. convenience sampling
  6. stratified random sampling
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