Posted: September 14th, 2017

Managing Innovation

Length: 1500 words
Task: Read D. Francis and J. Bessant, ‘Targeting innovation and implications for capability development’, Technovation 25:3 (2005): p. (171-183).

• Choose a company that you are familiar with and map its innovation activities onto the 4P framework.

Using the information, answer the following questions:
Question 1) What is its present portfolio of innovative activity? Identify its strengths and weaknesses.

Question 2) Based on the gaps, identify new targets for strategic
innovation for that company.

Presentation: Submit your assignment as a business report. You can attach unlimited appendices to the report to provide coverage of information. Use Harvard style referencing. Please see the rubric for more details.

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