Posted: September 13th, 2017

Managing The Professional Practice

Paper, Order, or Assignment Requirements

Is it better to offer one professional service in terms of discipline or an interdisciplinary service? Discuss.

Assess the strengths and weaknesses of the two strategic options.

Assume you are assessing these options for a current SME professional practice that is operating in a single discipline of your choice. Present your analysis in the form of a Report to the founders and senior management team.

NB. Support your Report with references. Apply enterprise or business reasoning throughout. Use academic analytical justification where necessary from the literature. This should not be extensive but should be based on a thorough understanding of the theoretical and conceptual issues.
3000 words
Most of the references should come from recent journal articles please. The main book to be used is ‘Managing the Professional Practice in the built environment’ by Hedley Smyth and should be extensively used in the essay too. Other books and sites can also be minimally used, preferably about 3 or 4 books.