Posted: April 25th, 2016

How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two level channel it now uses?

How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two level channel it now uses?

When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.