Posted: May 3rd, 2016

Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export.

Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export. However, many people would be surprised to discover that many larger firms and conglomerates have made similar mistakes when entering foreign markets. With all of the resources they have at hand (i.e. budgets, personnel, contacts), why do larger firms needlessly commit simple mistakes?