Posted: April 10th, 2015

Market Research Survey and Summaries

Market Research Survey and Summaries
Assessment: Individual Project and Summaries

In this assignment, assume you are a consultant hired to assess a sport property or organization (Brands of consumers Satisfaction Of Nike Soccer Shoe). You have been assigned to measure and area such as product’s image, product position, brand recognition, brand satisfaction, consumer perceptions, etc. (Again, this is YOUR choice.)

The overall assignment has THREE COMPONENTS.

1. A 1-2 page summary of consultant (i.e., researcher) assumptions, which should include (but are not limited to):

• a brief history of the organization (relative to the research)
• the assumed organization’s brand position within its marketplace
• the assumed organization’s brand promise to its stakeholders
• a description of its key stakeholders
• the purpose of the survey
• assumed expected results

2. An ACTIVE 8-question survey (this will be created using www.surveymonkey.com)
Your goal is to generate 50 survey responses.  The survey will be assessed on areas such as:
. clarity and purpose of the questions
• description of survey purpose
• types of questions/response options
• grammar, spelling, clear directions per question, and survey functionality

3. A 2 pages data summary of results and conclusions that identifies:
• what you’ve learned
• the differences in assumptions versus data
• a description of your target market
• a description how this information can be used by the organization

Requirements
• DUPLICATE SPORT PROPERTIES MUST RESEARCH DIFFERENT ELEMENTS OF THE ORGANIZATION
• Summaries MUST be professionally formatted and MUST include a cover page and subheadings for ease of reading. THIS IS NOT an APA paper.
• Summaries and survey are submitted have less than 3 grammar/spelling errors. .Use of graphs, charts and third party data are highly recommended.
Your work will be seen if it met these points:
1- Summaries and survey meet submission requirements
2- Summary of consultant assumptions meets or exceeds the description provided in the assignment description
3- Online survey meets submission requirements and meets or exceeds the description provided in the assignment description.
4- Purpose and design of online survey is professional and would influence organizational decision makers.
5- Data summary of results and conclusions are rational and provide evidence of executive level analysis.
6- There are no more than 3 grammar or spelling errors on the summaries or survey.

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