Posted: December 3rd, 2014

Marketer's psalm

Marketer’s psalm

Order Description

Insight Paper B Psalm 15 could well be identified as “The Marketer’s Psalm.”  It identifies how our lives should be lived and the integrity that should be evident in

our encounters with others.
1. What specific principles do you see in this Psalm that would be wise for marketers to implement?
2. Would firms following these principles ever be at a competitive disadvantage?  If so, what would you recommend they do?

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