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Integrated Marketing Communications. How do you feel having a clear, consistent and compelling message will enhance the value of your product or service offering?
Marketing communications objectives. Write at least two marketing communications objectives using the AIDA framework discussed in course content.
Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the two marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
Message and media strategy. Briefly describe the clear, consistent and compelling message that would be the theme of your IMC campaign. What creative approach would you take? You can illustrate a potential ad if you wish, or just describe the creative approach. Then, discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.
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