Posted: December 27th, 2014

Marketing Admission Essay

Marketing Admission Essay

Product Experience Officer
ALCATEL ONE TOUCH
March 2014 – June 2014 (4 months)
• Research, brainstorm and propose new ideas for better user experience
• Arrange and attend meetings with vendors and suppliers regarding new technologies
• Manage multiple projects on the marketing side in contact with different project teams
• Create PowerPoint presentations and trainings for new features
• Test various products and develop product experience reports
• Study latest trends in the mobile industry

Product Marketing Officer
ALCATEL ONE TOUCH
October 2013 – June 2014 (9 months)
• Manage marketing aspect of a feature phone project in collaboration with PDM, regions, and other teams
• Assist Product Marketing Managers to create, modify, and update marketing tools for products
• Stay informed with latest industry trends and develop weekly reports
• Responsible for software updates on all sample phones
• Manage sample orders (interact with different project teams and departments to obtain product details and price, track order status, and distribute samples)
• Devise training for new features by giving definitions and use cases
• Seek out suppliers for side products
• Participated in sample preparation (including phones, tablets, and accessories) for 2014 Mobile World Congress
________________________________________
Program Manager
CEG (Asia) Ltd.
July 2013 – October 2013 (4 months)Shenzhen, Guangdong, China
• Provide professional consultation on programs
• Follow up with sales leads
• Maintain relationship with customers
• Define target audiences and explore various marketing methods
• Compose analytical reports
• Utilize third-party websites to obtain websites traffic data
• Manage CRM
_____________________________________
Store Assistant (April 2013 – May 2013)
R. Kassman Piano at Berkeley, California, United States
• Priced pianos and acquired piano knowledge
• Translated letters from English to Chinese
• Greeted and received customers
_____________________________________

Social Media Volunteer
Big Brothers Big Sisters of South Central Indiana
March 2013 – April 2013 (2 months)Bloomington, Indiana Area
• Monitor, update, and manage social media through Hootsuite
• Design promotional material
_________________________

Economics Tutor
Indiana University
January 2012 – April 2013 (1 year 4 months)Bloomington, Indiana Area
• Tutored Introduction to Microeconomics, Introduction to Macroeconomics, and Game Theory
• Explained core concepts and elaborated with examples;
• Helped improve students test scores.
___________________________________

Guest Service Intern
Indiana University Cinema
February 2012 – December 2012 (11 months)Bloomington, Indiana Area
• Edited raw interview videos using Adobe Premiere Pro
• Created trailers for various cinema movie series
• Designed IU cinema advertising calendar
• Improved report file in Excel and completed reports daily
• Brainstormed ideas to recruit more student volunteers
• Marketed IU Cinema to IU students
• Compiled up database of student organizations on campus
_____________________________________________

Usher

Indiana University Auditorium

February 2011 – February 2012 (1 year) Bloomington, Indiana Area
• Show patrons to their seats at Indiana University Auditorium with a capacity of 3,200 seats in a fast-paced environment
• Initiate conversations in pleasant manners to lighten up patrons’ mood
______________________________________
Charles University (Summer Program)
Summer 2010 at Prague, Czech Republic
• Global Leadership Program
• Obtained social, historical, cultural, and global perspectives
• Networked with students from other countries and shared insights
• Volunteered on farm
______________________________________
Office Assistant
TargetChina
June 2011 – August 2011 (3 months)Shenzhen, Guangdong, China
• Translation
• Editing
_________________________________________

Teaching Assistant
Sun Yat-sen University
February 2009 – July 2009 (6 months)Zhuhai, Guangdong, China
• Business Communication Class of about 90 students
• Helped maintain class policies
• Answered questions relevant to course subjects
• Collected, graded and distributed assignments
• Recorded students class performance
________________________________________________
Customer Service Specialist Intern
Kinger English
January 2009 – March 2009 (3 months)Shenzhen, Guangdong, China
• Initiated a new program to enhance English-learning experience
• Scheduled consulting appointments for customers
• Marketed programs to potential customers
• Coordinated class schedules between students and teachers

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