Posted: March 12th, 2015

marketing and consumer behavior

marketing and consumer behavior

‘write it in Harvard style .

Assignment one
Q2
1.http://www.mtmconsulting.co.uk/news/part-2-seven-stages-of-marketing-planning-in-your-school/
2.http://media3.bournemouth.ac.uk/marketing/03planning/04stages.html
3. http://www.sagepub.com/upm-data/43374_2.pdf

Q1
http://en.wikiversity.org/wiki/Principles_of_marketing
http://www.hnc-business.co.uk/unit01_1_05.html

Q3
http://www.euromonitor.com//medialibrary/PDF/LOreal-Company-Profile-SWOT-Analysis.pdf
http://www.loreal.com/_en/_ww/html/company/pdf/2012_DDR_EN.pdf

Assignment two
Ref
http://www.polarismr.com/portals/58820/docs/rl_process_wp_six_steps_quant_mr.pdf
http://2012books.lardbucket.org/books/marketing-principles-v1.0/s13-02-steps-in-the-marketing-researc.html
http://novellaqalive2.mhhe.com/sites/dl/free/0070939888/604085/Peter1e_SampleChapter.pdf
http://cals.arizona.edu/arec/wemc/nichemarkets/07conductingmarketresearch.pdf
http://pakistanonlinetuition.com/statistics/statistics_notes/Collection%20of%20data.pdf

Assignment three
http://www.internationalmba.eu/es/documents/course-tasters/english/pdf/h17mm-bk-taster.pdf

http://upetd.up.ac.za/thesis/available/etd-02192012-234156/unrestricted/03chapter3.pdf

http://www.pearsoned.ca/highered/divisions/virtual_tours/kotler/kotler_ch13.pdf

http://www.franchise.org/Franchise-Industry-News-Detail.aspx?id=55561
http://www.na-businesspress.com/IJCM/TianKWeb2_1_.pdf

Suggested Citation: Potter, S. (2008, April). Incorporating Evaluation into Media Campaign Design. Harrisburg, PA: VAWnet, a project of the National Resource Center on Domestic Violence/Pennsylvania Coalition Against Domestic Violence. Retrieved month/day/year, from: http://www.vawnet.org

Assignment four
Task four : Q1
http://www.saylor.org/site/wp-content/uploads/2013/02/BUS203-PoM-Ch4.pdf
http://www.arifsari.net/mark405course/chapter3.pdf
http://www.arifsari.net/mark405course/chapter3.pdf
http://smallbusiness.chron.com/differences-between-organizational-consumer-markets-641.html

surejpjohn.com/website/wp…/CHAPTER-5-outline.doc

http://www.saylor.org/site/wp-content/uploads/2012/12/BUS203-3.1_Organizational-buyer-behavior.pdf

Task four Q2

http://article.sciencepublishinggroup.com/pdf/10.11648.j.ijber.20130203.12.pdf
http://www.ccsenet.org/journal/index.php/ass/article/viewFile/34697/19818
http://iosrjournals.org/iosr-jbm/papers/Vol15-issue3/D01531524.pdf

Q3

http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/
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last Q http://www.anpad.org.br/diversos/trabalhos/EnGPR/engpr_2009/2009_ENGPR154.pdf

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