Posted: February 16th, 2013

Marketing Behavior segmentation variables

Paper instructions:

1. Give a brief description of your team’s beverage product.
2. The more detail marketers know about their target market customers, the more successful they are at making positioning and execution (Product Price Place Promotion) decisions. From Chapter 6, p. 165 – 172 and Table 6.1 – and using expanded table 6.1 attachment above, identify and describe Geographic, Demographic, Psychographic, and Behavioral segmentation variables that you think may apply to the target customers of your project’s beverage product. Who is this customer?

Geographic:

Demographic:

Psychographic:

Behavioral:

3, Write a positioning statement for Northeastern University:

To (target market)* _________________________(product) Northeastern University is the brand of (category )
University/College that (point of differentiation/benefit **) ____________________________________________________________________
Because(attributes/features***)______________________________________________________________________________
______________________________

 

 

Click here to get  more on this paper…………

Click here to order this paper………...