Posted: September 16th, 2017
Marketing Capstone:Multiple Channels
Multiple Channels of Distribution In the text, McDonald and Wilson describe a six-stage process for developing a multichannel marketing plan. An established catalog company that sells men’s and women’s apparel to consumers is considering developing new channel strategies. Specifically, the company wants to keep its direct sales catalog and offer clothing through its own chain of clothing stores as well as through reputable national clothing retailers. Using the six-stage process, describe how the company can use the process to make good multi-channel decisions. Offer a verbal illustration of what the new multi-channel strategy might look like. Your initial post should be a minimum of 300 words.
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