Posted: September 13th, 2017

marketing challenging and turbulent conditions

Q1: piercy (2009) discusses ‘marketing challenging and turbulent conditions’. Giving examples, identify and outline them and evaluate the impact of four potential ‘conditions’?

Q2: one of the key strategic decisions in international and global marketing is whether to standardize or adapt your market offering.
Evaluate the possible options that businesses have and, giving examples, discuss different potential approaches and rationale?

Q3: the Uppsala model of international is well -known from 1970s. Outline the four stages of progress that a business may go through to the full commitment of internationalization.
What has impacted on the so-called ‘ Born Global’ companies? Giving examples, evaluate the different potential macroenvironmental element that may have influenced their development?

Q4: evaluate the ‘Glocal’ development that has taken place in international business cases?

Q5: highlight international and global example, discuss how international and marketing communication have changed due to the impact of social media?

Q6: sociocultural issues are some of the most difficult to predict in international marketing and buyer behavior. Identify ways in which culture can impact on businesses as they are attempting to expand into new markets that may be psychically or culturally distant?

Q7: competitive positioning is central to developing an international marketing strategy. Analyse tow cases where premium global positioning has been used and evaluate the success of these case?

Q8: discuss, with examples, the advantages and disadvantages of the various international market entry strategies?

Q9:analyse and evaluate what you consider to be the most difficult part of an internationalization programme that a business may undertake? Give examples to evidence your answer?
Q10: One of the key strategic approaches to successful international and global marketing is finding the most effective balance between standardization and adaptation of the company’s brand and market offering.
A. what are the advantages and disadvantages of both approaches?
B. Giving toe real-world examples, evaluate how well these companies have achieved the balance.

Q11: the macroenvirommental analysis plays a large part in the international marketing plan. Evaluate the key areas that marketers need to monitor in an ever-changing and cluttered marketplace.

Q12: how has social media changed international marketing communications?

Q13: which market conditions have supported the development of the “born global” company?
Q14:analyes and evaluate the advantages and disadvantages of FOUR market entry methods?

Q15:identify THREE demographic or psychographic global segments. Evaluate the differences in relationship between brand and consumers that have taken place giving real-world examples o illustrate your answer?

Q16: in Levitt’s 1983 paper on globalization, he argued the world was becoming more homogenous ( the same). Kotler (2004), however, insisted that consumers wanted more localized offerings in certain areas.
Critically evaluate both academic perspectives and give your conclusion as to which perspective is more relevant in 2015?
Q17: The market entry method chosen by an organisation is key to the success of the internationalisation programme. It is essential to utilise a method that is appropriate to the size and corporate objectives of a company”.

Q18: Critically evaluate the market entry potential decisions that a small organisation (SME) would choose when first expanding into a first international market.

Q:19It is essential for businesses to develop a competitive positioning.
Evaluate this statement and identify two organisations who have developed different market positions. Evaluate the success of these organisations in their sector

Q20: Kotler (2008) says that technology and globalisation have changed the face of Marketing.

Critically evaluate this statement. Then, using two specific company examples, evaluate the areas that Kotler is highlighting

For a custom paper on the above topic, place your order now!

What We Offer:

• On-time delivery guarantee

• PhD-level writers

• Automatic plagiarism check

• 100% money-back guarantee

• 100% Privacy and Confidentiality

• High Quality custom-written papers