Posted: November 10th, 2014

Marketing Communications case study of toys and souvenirs

Marketing Communications case study of toys and souvenirs

Project instructions:

1,introduction

2 Review marketing plan i. Outline the marketing plan.
and Critically evaluate the value of marketing
communications to the marketing plan.

3. Analyse promotional
program situation Critically evaluate situation factors affecting the communication.and Analyse the target audience.
4. Analyse communications
process
i. Consolidate implications from the above.
ii. Critically evaluate the impact on source, message,
and channel factors.
iii. Establish a communications objective(s).

5 conclusion

important:
I already finish part1 and 2 ,3,5
so please help me finish the must important part .part4

4. Analyse communications
process
i. Consolidate implications from the above.
ii. Critically evaluate the impact on source, message,
and channel factors.
iii. Establish a communications objective(s).(I had learn the AIDA model and many response model,i will upload the notes to you.)

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