Posted: January 8th, 2015

Marketing Communications

Marketing Communications

Order Description

You are required to identify a specific marketing communication need or issue in your organisation or region for a new product, existing product or corporate identity

and develop an Integrated Marketing Communication program to fulfill the need or resolve the issue. It should include the following:
?Evaluation of the current market situation;
?The objectives of this communication program;
?The Communication Plan; and,
?Justification of the cost for your campaign.

I would like to write about the law firm I work for. The firm, Juhasz & Associates has been in operation since 1950 and operates across various states of Australia.

Juhasz & Associates needs to rebrand and modernise itself by:
1. changing its logo to appeal to the general public;
2. be more approachable and client friendly;
3. get rid of its “stuffy” and traditional image; and
4. dispel any notions of being over priced- Need to emphasise that Juhasz & Associates have a strong track record of delivering hard commercial results successfully,

and understand that your result includes the cost of getting there;
5. include a section about Corporate social responsibility, Public relations, publicity, and corporate advertising and maintaining long term client relationships; and
5. Ensuring the process is easy and the language used is user friendly.

References must be used from the following list:
1. Belch, GE & Belch MA 2015, Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th edn, McGraw Hill, New York

2. Arens, WF 2013, Contemporary Advertising, 14th edn, McGraw Hill, New York

3. Blythe, J 2006, Essentials of Marketing Communications, 3rd edn, Financial Times Press, London

4. Clow, KE & Baack DE 2013, Integrated Advertising, Promotion and Marketing Communications, 6th edn, Prentice Hall, New York

5. Fill, C 2005, Marketing Communication – Engagement, Strategies and Practice, 4th edn, Prentice Hall, London

6. Futtrell CM 2014, Fundamentals of Selling: Customers for Life through Service, 13th edn, McGraw Hill, NewYork

7. Lattimore D, Baskin, O, Heiman, ST & Toth, EL 2012, Public Relations: the profession & the practice, 4th edn, McGraw Hill, NewYork

8. Pickton, D & Broderick, A 2005, Integrated Marketing Communications, 2nd edn, Financial Times Press, London

9. Rafi, M, Fisher, RJ, Jaworski, BJ, Cahill, A 2003, Internet Marketing Building Advantage in a Networked Economy, 2nd edn, McGraw Hill, NewYork

10. Rossiter, JR & Bellman, S 2005, Marketing Communications – Theory and Applications, Pearson Education, Sydney

Other references may be used but please ensure page numbers are included when referencing in the text of the paper as per the Harvard system. From previous experience

using this service, this has not been done.

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