Posted: September 18th, 2017

Marketing deals with types of exchanges

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Marketing deals with exchanges. Most people think of marketing as focusing on exchanges between a business and its customers, where the business provides a product and/or a service in return for money. Can you list some examples of exchanges that do not involve business transactions? Are marketing techniques used in these exchanges? Is there any difference in the way marketing is used compared to business-to-customer exchanges? Provide support for your answers.

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