Posted: March 13th, 2015

Marketing ethics

Marketing ethics

Order Description

QUESTION: As a brand manager, you should be able to analyse and evaluate crucial theoretical and practical issues in relation to marketing communications and brand strategy.

Please choose an industry and a brand within your chosen industry as your study context, You are required to answer ALL discussion criteria listed under each task.

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Marketing ethics
QUESTIONS:1) “What is ethical consumption?
2)Summarise key ethical issues/concerns in your chosen industry
3)What marketing approaches does your chosen company/brand integrate in order to tackle these ethical issues?

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