Posted: September 16th, 2017

Marketing in the media 2013

Marketing in the Media 2013, as Assignment 1, asks you to select an event of marketing that has appeared in the media since 1 January 2013. This is a basic starting requirement.
We are willing to accept a wide sources for your Marketing in the Media 2013 selection such as newspapers (in the U.K. or elsewhere), business periodicals (like Bloomberg Businessweek, the Economist, Forbes, or Fortune), advertisements (television, radio, print, or online), promotional campaigns, or even articles in academic journals. Examples of marketing success or failure are equally acceptable.
Points to consider in your response:
There is some need to describe the Marketing in the Media 2013 selection you have made. But you want to summarize the key facets of your selection with purpose.
Think about your Marketing in the Media 2013 selection with the following prompt questions in mind:
Why is your selection relevant to marketing? What marketing issues are at stake? Why and how are these marketing issues at stake?
Who (such as firms, individuals, regulators, other stakeholders) are involved? What stakes do they each have?
Are there lessons we can learn from your Marketing in the Media 2013 selection?
Your analysis/opinion is important as part of your overall response (including the above questions). But your analysis/opinion needs to be informed or supported by references to marketing literature. Do consult the resources noted on pp. 18-19 for guidance. (The references do not have to be from 2013.)
Visual material can be instructive – screenshot, copy of an advert (if you have selected an advert), headline, etc. – but be judicious. You can exclude the visual material from the word count.
Ensure you have addressed the common submission requirements for both assignments (p. 20).